Hoping to sell on Walmart Marketplace or just want to crush it with your next big product? If you’re already an Amazon FBA seller, you know the power of data-driven decisions.
Well, good news: Helium 10 isn’t just for Amazon anymore. Their Walmart tools are seriously next-level for product research, keyword analysis, and competitor spying.
In this guide, I’ll show you exactly how to use Helium 10 for Walmart product research- step by step, with all the insider tips, SEO tricks, and a cheeky coupon code (BLOGE6M20) for 20% OFF all plans.
Why Use Helium 10 for Walmart Product Research?
Let’s get real- Walmart Marketplace is booming, but it’s nowhere near as saturated as Amazon. That means there’s gold in the hills if you know how to find it. Helium 10 brings the same data muscle you love from Amazon straight to Walmart, including:
Access to millions of Walmart product IDs and sales data.
Powerful keyword research and tracking tailored for Walmart.
Competitor analysis using both Walmart and Amazon data.
Search for any product or category you’re interested in.
Click the Helium 10 icon in your toolbar and select Xray – Walmart Product Research.
2. Analyse the Data
Xray pulls up a treasure trove of data for up to 500 products per search (but focus on the top 160 for the best results):
Search Volume: How many people are actually searching for this product on Walmart?
Estimated Revenue: See how much cash similar products are pulling in.
Average Price: Compare Walmart and Amazon prices side by side.
WFS (Walmart Fulfillment Services) Indicator: Spot which products are shipped by Walmart for faster delivery.
Seller Type: Is it a 1P (sold by Walmart) or 3P (third-party seller)? You want to target 3P for less direct competition.
Pro Tip:
Use the filters to drill down by price, reviews, ratings, and more. You can even exclude Walmart-sold products or focus only on WFS-eligible listings.
3. Export Your Research
Download the results as a CSV or image for easy comparison and record-keeping.
Step 2:
Deep Keyword Research with Cerebro for Walmart
If you want to absolutely dominate Walmart SEO, you need the right keywords. Enter Cerebro for Walmart– Helium 10’s reverse product lookup tool.
1. Get the Product ID
Find a product on Walmart.com you want to analyse.
Copy the Product ID from the URL or use Xray to grab it from the results table.
2. Run Cerebro
Open Cerebro from your Helium 10 dashboard.
Select walmart.com as your marketplace.
Paste in the Product ID and hit Get Keywords.
3. Spy on Competitors’ Keywords
Cerebro shows you:
Organic vs Sponsored Keywords: See which terms are driving organic traffic vs. paid ads.
Related Products: Find what else customers are buying or considering.
Word Frequency: Discover which words pop up most in top-ranking keywords.
Search Volume: Use Amazon data for extra context if Walmart’s is limited (handy for spotting trends).
4. Filter and Refine
Exclude low-volume or irrelevant keywords.
Focus on long-tail keywords for less competition and higher conversion (think “organic turmeric capsules” instead of just “turmeric”).
Step 3:
Validate Demand with Demand Analyzer
Don’t just guess-validate! The Demand Analyzer lets you check how a Walmart keyword or product stacks up on Amazon, giving you a broader view of demand.
From any Walmart search or product page, open the Helium 10 extension.
Click Analyze Product Demand on Amazon.
Choose the Amazon marketplace you want to compare.
Instantly see search volume, trends, and related keywords on both platforms.
Step 4:
Sourcing with Supplier Finder
Once you’ve found a hot product, you’ll want to source it at the best price.
Use Supplier Finder (built into Xray for Walmart) to search for suppliers on Alibaba.com.
Compare prices, MOQs, and ratings without ever leaving your research tab.
Step 5:
Listing Quality and Optimisation
Helium 10 doesn’t just stop at research. Use the Listing Quality Score widget to quickly spot:
Missing images or bullet points.
Weak titles or descriptions.
Opportunities to add keywords for better ranking.
Pro Tip:
Use Helium 10’s Scribbles and Frankenstein tools to build optimised listings packed with your best Walmart keywords.
Step 6:
Track Performance and Stay Ahead
Once your product is live, keep tabs on it with:
Keyword Tracker: Monitor your Walmart keyword rankings over time.
Profits: Track sales, revenue, and profit across both Amazon and Walmart.
Alerts: Get notified if your listing changes or gets hijacked.
Best Practices for Walmart Product Research with Helium 10
Focus on the Top 160 Results: Walmart’s search algorithm is different from Amazon’s. The top results matter most for sales velocity.
Cross-Reference with Amazon: Use Amazon data to spot trends and validate demand, especially for new or seasonal products.
Target WFS-Eligible Products: Walmart Fulfillment Services is their answer to FBA-products with WFS get better placement and faster shipping.
Look for Gaps: Walmart is less crowded than Amazon. Find products with high demand but weak listings or few reviews.
Why Helium 10 is a Game-Changer for Walmart Sellers
All-in-One Suite: From product research to listing optimisation, Helium 10 covers every step-no need for a Frankenstein stack of random tools.
Amazon & Walmart Data: Compare both marketplaces to spot the best opportunities and avoid duds.
Community & Support: Access Helium 10’s blog, YouTube channel, and seller forums for ongoing tips and strategy.
Final Thoughts
If you want to win on Walmart Marketplace, you need more than just guesswork-you need data-driven product research, killer keyword strategy, and the best Amazon seller tools in your arsenal. Helium 10 is hands-down the top choice for sellers looking to expand from Amazon to Walmart, thanks to its Walmart-specific features, robust analytics, and seamless workflow.
Ready to get started?
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exclusive
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