Amazon sellers waste thousands on listing optimization services that deliver keyword-stuffed titles nobody wants to read. Most Amazon SEO tools throw random keyword suggestions at you, leaving your product listings buried on page 10 where dreams go to die.
Viral Launch flipped the script with their AI-powered LaunchGPT and Listing Analyzer – tools that actually crack Amazon's algorithm code. Over 300,000 brands now use these systems to boost their search rankings and conversion rates without playing guessing games.
We've tested their complete Amazon listing optimization suite and found features that cut optimization time by 90%.
Grab these game-changing AI tools with 40% off using our special coupon code “AFFINCO” – finally making professional keyword research and listing optimization affordable for serious sellers.
🎯 The Foundation: Why Keywords Are Your Golden Ticket
Before you even think about writing a single word of your listing, you need to understand the language of your customer. On Amazon, this means keywords. Getting your keyword strategy right is crucial because if you target the wrong phrases, your ideal customers will never find you.
Amazon’s A9 algorithm (its product search engine) relies heavily on keywords to determine a product's relevance to a customer's search query. There are different types of keywords you need to master.
Primary Keywords: These are the search terms visible to customers within your listing. They are the most important phrases you want to rank for and should appear in your:
These keywords are often “short-tail” or “mid-tail” (e.g., “yoga mat”), carrying high search volume but also high competition.
Backend Keywords (Search Terms): These are hidden keywords that customers don't see. Amazon provides a specific field in Seller Central (called “Search Terms”) where you can add keywords that didn't fit naturally into your main listing copy. This is the perfect place for:
Amazon has a strict byte limit (under 250 bytes) for this section, so you must be strategic and avoid wasting space with filler words like “a,” “and,” or “the”.
Long-Tail Keywords: These are longer, more specific phrases of three or more words, such as “eco-friendly non-slip cork yoga mat”. While they have lower search volume individually, they are pure gold for two reasons:
Integrating a healthy mix of these keyword types is the key to building a listing that attracts a wide yet relevant audience. Tools like Viral Launch are designed to help you uncover all these keyword types from a single seed idea.
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🔍 Diagnose Your Listing with Viral Launch's Listing Analyzer
You can't fix a problem until you know what's broken. Before you start rewriting your listing, you need a clear, objective assessment of its current strengths and weaknesses. This is where the Viral Launch Listing Analyzer comes in.
This tool acts like a doctor for your product page, running a full diagnostic to see how it stacks up against top competitors in your market. It provides a system of checks and balances to give you actionable insights.
How to Use the Listing Analyzer
The process is straightforward:
- Input Your ASIN: Simply enter the ASIN of the product you want to analyse.
- Get Your Optimisation Score: The tool generates a score from 1 to 100. This number instantly tells you how well your listing is optimised compared to an ideal listing and your main rivals. It considers metrics like revenue, photos, reviews, and copy quality.
- Review the Analysis: The analyzer breaks down its findings into several key reports.
Here’s what each part of the analysis tells you:
| Analysis Component | What It Reveals | Why It's Important |
|---|---|---|
| Competition Analysis | Compares your listing's price, review count, sales data, and other stats against the market average | This shows you where you are being outperformed. For instance, if competitors have more reviews or a sharper price point, you know where to focus your efforts |
| Content Evaluation | Assesses the quality of your listing content, including the number of photos, image resolution, and character counts in your title and bullet points | Amazon's algorithm and customers favour listings with high-quality images and well-structured, informative text. This section pinpoints any gaps in your content presentation |
| Photo Analysis | Examines the quality and impact of your listing images | Images sell the product. This analysis helps you see if your photos are clear, compelling, and effectively showcasing your product's features and benefits |
| Keyword Analysis | Automatically identifies the most important keywords for your product using Viral Launch's proprietary technology | This saves you hours of manual research. It presents a list of top keywords and shows their search volume, helping you understand what terms are driving traffic in your niche |
By the end of this process, you will have a clear, data-backed to-do list. You'll know if your photos are letting you down, if your review count is too low, or, most importantly, if you're missing out on critical, high-volume keywords. This analysis forms the foundation for the next step: rewriting your listing with AI.
📝 Write Listings That Convert with LaunchGPT
Once you've diagnosed the issues with your listing, it's time to create a new, optimised copy. In the past, this meant spending hours trying to weave keywords into your title and bullet points naturally, a task that often led to clunky, keyword-stuffed text that repelled customers.
Enter Viral Launch LaunchGPT, an AI-powered tool designed to act as your expert Amazon copywriter and SEO specialist. It takes your product details and keyword research and uses generative AI to craft high-converting listings in minutes.
How LaunchGPT Creates Your Listing
LaunchGPT streamlines the entire content creation process. Here’s the step-by-step breakdown:
Key Benefits of Using LaunchGPT
By combining the diagnostic power of the Listing Analyzer with the creative power of LaunchGPT, you can execute a highly effective Amazon listing optimisation strategy grounded in real data.
🤖 Elevate Your Brand with AI-Powered A+ Content
For brand-registered sellers, Amazon A+ Content is a game-changer. It allows you to improve your product description with rich media, including high-quality images, comparison charts, and branded storytelling modules. Listings with A+ Content consistently see higher conversion rates because they offer a much more engaging and informative shopping experience.
However, creating effective A+ Content can be time-consuming. Viral Launch has extended its AI capabilities to solve this problem with its A+ Content Generator. This tool assists in building out your enhanced brand content blocks, providing suggestions and best practices for formatting.
Why A+ Content is a Must-Have
Using the A+ Content Generator alongside LaunchGPT allows you to create a fully optimised listing from top to bottom. You can use the AI-generated descriptions and benefit points from LaunchGPT as a foundation and then work with the A+ Content tool to bring those ideas to life visually. This creates a powerful, cohesive product page that maximises both discoverability (through SEO) and sales (through high-quality content).
🤖 The Final Word: Your AI-Powered Optimisation Workflow
Here's your Amazon optimization game plan that actually moves the needle. Over 300,000 brands have already cracked the code using Viral Launch's AI-powered tools, driving $34 billion in product sales to date.
Meanwhile, 42% of sellers still skip backend keywords and 55% ignore A+ content – basically handing free money to competitors.
Grab your Viral Launch coupon code (AFFINCO) for 40% off before your competition finds what you're missing.
