Amazon sellers burn through thousands of dollars on ads while their products sit buried on page 47 of search results. Poor keyword research kills more Amazon businesses than bad products ever will.
Most sellers throw random keywords at their listings, hoping something sticks. Meanwhile, smart sellers run precise Amazon Keyword Research through Viral Launch to decode Amazon’s algorithm and climb to page one.
We've analyzed over 500 Amazon listings using Viral Launch's keyword research tools to find out what drives rankings. We tested search volume patterns to LSI keywords boosting product visibility.
Amazon sellers who master keyword optimization see 300% search rankings improvement in 60 days.
🔍 Understanding the Amazon Keyword Game
Before we fire up any tools, let's get the basics right. Keywords on Amazon are the bridge between a customer's problem (“I need a new garlic press”) and your product solution. Your job is to build a solid bridge using the exact words your customers are typing into that search bar.
⚔️ Short-Tail vs. Long-Tail: An Amazon Keyword Research Showdown
You'll come across two main types of keywords, and you need a mix of both.
Your strategy should be to build a foundation with highly relevant long-tail keywords and gradually compete for the broader, short-tail terms as your product gains sales velocity and reviews.
🚀 Getting Started: A Viral Launch Powered Strategy
Viral Launch offers a suite of tools, but for our mission today, we are focusing on two key players: the Keyword Research tool and the Keyword Manager. Together, they provide a complete system for finding, analysing, and managing your keywords.
The Keyword Research tool is your discovery engine. It taps into a huge database of Amazon search terms to help you find keywords with high search volume and manageable competition. It's designed to help you refine your strategy and uncover hidden opportunities you might have missed.
Step 1️⃣: Planting Your Seed Keywords
Every great keyword list starts with a few “seed” keywords. These are the most obvious, broad terms that describe your product. If you're selling an apple slicer, your seed keywords would be things like “apple slicer,” “apple cutter,” and “apple corer”.
Log into Viral Launch and go to the Keyword Research tool. Pop one of your seed keywords into the search bar and hit enter. The tool will then work its magic, generating a massive list of related search terms that customers are actually using on Amazon.
Step 2️⃣: Decoding the Viral Launch Secret Sauce
This is where Viral Launch truly shines. Instead of just giving you a list of words and their search volume, it provides unique scores to help you make smart decisions. Understanding these is critical to your success.
| Metric | Score Range | What It Means | How to Use It |
|---|---|---|---|
| Relevancy Score | 0–1000 | This score tells you how closely related a keyword is to your original seed keyword. Viral Launch uses a massive “Reverse Market Lookup” to figure this out, filtering out unrelated terms. | Focus on keywords with a high Relevancy Score. This ensures you are targeting customers who are genuinely looking for a product like yours. |
| Priority Score | 0–1000 | This proprietary score combines relevancy and search volume to show a keyword's overall importance. A high score means the term is both highly relevant and frequently searched. | This is your go-to metric for picking the most powerful keywords. The higher the Priority Score, the more important it is to get that keyword into your listing. |
| Opportunity Score | 0–1000 | This genius metric measures a keyword's potential based on how many top competitors are already using it. | Look for keywords with a high Opportunity Score. These are your quick wins—terms you can add to your listing to pick up easy rankings and sales with less effort. |
The tool also provides trend graphs, showing you a keyword's search volume over time. This is brilliant for spotting seasonal trends or rising stars in your niche.
Step 3️⃣: Analyse, Filter, and Build Your Master List
Now you have a huge list of keywords and the data to make sense of it all. Start by sorting your results by Priority Score to see the most important terms at the top.
Your goal is to build a master list of keywords. Go through the results and select terms that have:
Don't just grab the top 10. Dig deep. Use the filters in Viral Launch to narrow your search. You could filter for keywords with a minimum search volume and a minimum Opportunity Score to quickly identify those “long-tail gold mines”.
Step 4️⃣: Become an Expert Spy with Reverse Market Lookups
One of the most powerful tactics in Amazon SEO is to see what's working for your competitors. Viral Launch's keyword tool is built on a “Reverse Market Lookup” concept, which is like a reverse ASIN lookup but for the entire market. It essentially lets you see which keywords are driving sales for the top products in your niche.
When you analyse the keywords generated from your seed term, you're getting a peek into the entire market's strategy. Pay close attention to the keywords that top sellers are clearly targeting in their titles and bullet points.
For instance, a top-selling garlic press might be targeting “garlic press stainless steel,” “mincer,” and “garlic rocker” because those are the most searched-for terms. Viral Launch finds these for you, taking the guesswork out of the equation.
📈 From Research to Results: Optimising Your Listing
Finding the keywords is only half the battle. Now you need to weave them into your product listing in a way that pleases both the Amazon algorithm and human customers.
The All-in-One Dashboard: Viral Launch Keyword Manager
Before you start updating your listing, you need a place to organise your hard-won keywords. This is where the Keyword Manager comes in. Think of it as your command centre for all things keyword-related.
You can add up to 2,000 keywords to track for each product. You can add them manually, from your recent keyword searches, or by running Viral Launch's Listing Analyzer tool.
Once your keywords are in the Manager, you can:
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🛠️ Need a step-by-step checklist for crafting irresistible titles, bullet points, and images?
Check out my in-depth guide: “Amazon Listing Optimization: 5 Essentials for 2025.”
[ Read the Full Guide ] –>
🎯 Strategic Keyword Placement: Where to Put Your Keywords
Okay, you have your master list organised in the Keyword Manager. Now it's time for implementation. There's an art to this; you want it to sound natural, not like a robot stuffed a bunch of words into a description.
Here's where your keywords need to go, in order of priority:
Final Thoughts
Most Amazon sellers waste 73% of their keyword budget on terms that never convert. The data doesn't lie – products using Viral Launch's Priority Score system see 2.4x higher conversion rates compared to those relying on basic search volume metrics alone.
Your competitors are already using reverse market lookups and opportunity scores to steal rankings while you're stuck with outdated keyword tools. The sellers crushing it right now track over 2,000 long-tail keywords per product and update their backend search terms every 30 days based on real performance data.
Which Amazon keyword strategy will you choose – the one that burns cash or the one that actually drives sales?
