Advanced Keyword Mining with Helium 10 Magnet

Looking to crack the Amazon SEO code and beat your competitors? As an Amazon FBA seller or private label brand, you know keyword research underpins every winning listing and PPC campaign

But finding those golden, high-converting keywords can feel like chasing a unicorn. That’s where Advanced Keyword Mining with Helium 10 Magnet steps in, offering laser-focused search insights and organic opportunities.

This guide walks you through pro strategies, insider tips, and actionable steps to turn raw data into real sales.

Snag your exclusive Helium 10 coupon code BLOGE6M20 for 20% off all plans and supercharge your Amazon optimization now.

Why Keyword Mining Matters for Amazon Sellers

Before we get our hands dirty with Magnet, let’s set the stage. Amazon’s A9 algorithm is all about relevancy and sales velocity.

If your listing isn’t optimised with the right keywords, you’re invisible-no matter how epic your product is.

Advanced keyword mining allows you to:

  • Discover untapped, low-competition search terms.
  • Optimise listings for maximum organic reach.
  • Fuel profitable Amazon PPC campaigns.
  • Outrank competitors and own your niche.

What is Helium 10 Magnet?

Helium 10 Magnet is a dedicated Amazon keyword research tool that helps sellers uncover thousands of related search terms from a single seed keyword. It’s like having a supercharged metal detector, but instead of rusty bottle caps, you’re finding high-volume, high-converting keywords that your competitors are sleeping on.

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Helium 10 Magnet’s key features:

  • Generates keyword ideas based on real Amazon search data.
  • Provides search volume, CPR (Cerebro Product Rank), and relevancy scores.
  • Filters for long-tail, phrase-match, and broad-match keywords.
  • Identifies competitor keywords and trending search terms.

Step-by-Step Guide: Advanced Keyword Mining with Helium 10 Magnet

Step 1:

Access Helium 10 Magnet

  • Log into your Helium 10 dashboard.
  • Go to the Tools menu and select Magnet under keyword research.
Step 2:

Input Your Seed Keywords

  • Enter up to 200 seed keywords related to your product.
  • Pick your marketplace (US, UK, CA, etc.) for region-specific data.
  • Example: If you sell “adjustable dumbbells,” enter that as your base keyword.
Step 3:

Apply Smart Filters

This is where the magic happens. Use Magnet’s advanced filters to zero in on the best keywords:

  • Set Magnet IQ Score: Aim for 60+ for quality keywords.
  • Search Volume: Set a minimum (e.g., 300+) to avoid low-traffic terms.
  • Competing Products: Filter for under 200 to target less competitive keywords.
  • Title Density: Lower is better-less saturated keywords.
  • Match Type: Choose phrase match or broad match as needed.
  • Click Share & Conversion Share: Prioritise keywords with high buyer intent.
Step 4:

Analyse the Data

  • Review the results for search volume, trends, and competition.
  • Pay attention to seasonal spikes (e.g., “beach umbrella” peaks in summer).
  • Use the Keyword Difficulty feature to spot easy wins-keywords you can realistically rank for.
Step 5:

Refine and Exclude

  • Remove irrelevant or branded keywords using exclusion filters.
  • Focus on high-converting long-tail keywords with strong metrics, like “adjustable dumbbells home gym” instead of just “dumbbells”.
Step 6:

Export and Organise

  • Export your keyword list for use in your product titles, bullet points, backend search terms, and PPC campaigns.
  • Organise your keywords by priority and placement.
Step 7:

Track and Optimise

  • Monitor keyword rankings and indexing status in Helium 10’s dashboard.
  • Adjust your listings and PPC bids every 7–14 days based on performance data.

Advanced Keyword Mining Tactics with Helium 10 Magnet

Let’s move past the basics and get into the nitty-gritty. Here’s how to mine keywords like a pro:

1. Filter for Buyer Intent

Not all keywords are created equal. Use Magnet’s filters to surface buyer intent keywords– these are phrases shoppers use when they’re ready to buy, not just browse.

Helium 10 Magnet - Filter for Buyer Intent
  • Filter by “Word Count” to find longer, more specific queries (e.g., “bamboo toothbrush for sensitive gums”).
  • Sort by “Search Volume” to spot high-traffic terms, but don’t ignore lower-volume gems-they’re often less competitive and more profitable.

2. Spot the Low-Hanging Fruit

Look for keywords with high search volume but low CPR (number of sales needed to rank on page one). These are your low-competition keywords-perfect for new listings or product launches.

Helium 10 Magnet - Keywords With High Search Volume
  • Set a CPR filter (e.g., less than 10) to find these golden opportunities.

3. Find Competitor Keywords

Want to know what’s working for your rivals? Use Magnet’s “Competing Products” filter to see which keywords your competitors are ranking for. Combine this with Helium 10’s Cerebro for a full-blown competitor keyword heist.

4. Use Magnet’s Advanced Filters

Helium 10 Magnet - Advanced Filters
  • Phrase Match: Find keywords containing your seed phrase for tighter relevancy.
  • Exclude Irrelevant Terms: Got unrelated keywords (e.g., “bamboo flooring”)? Exclude them to keep your list laser-focused.
  • Include Modifiers: Add modifiers like “best”, “cheap”, “UK”, or “for kids” to uncover niche-specific search terms.

5. Identify Seasonal and Trending Keywords

Use Magnet’s trend data to spot seasonal spikes (e.g., “eco-friendly gifts” before Christmas). Jump on these trends early and ride the sales wave.

Turning Keywords Into Sales: Listing Optimisation

Once you’ve mined your keywords, it’s time to put them to work.

1. Prioritise Your Keywords

  • Primary Keyword: Highest search volume, most relevant (e.g., “bamboo toothbrush”).
  • Secondary Keywords: Related phrases with decent volume (e.g., “eco toothbrush”, “biodegradable toothbrush”).
  • Long-Tail Keywords: Specific, lower-volume terms (e.g., “bamboo toothbrush for braces”).

2. Map Keywords to Listing Elements

Listing ElementKeyword TypeExample
TitlePrimary“Bamboo Toothbrush Eco-Friendly”
Bullet PointsSecondary/Long-Tail“Ideal for Sensitive Gums”
DescriptionSecondary/Long-Tail“Plastic-free, biodegradable…”
Backend KeywordsMisspellings/Extras“bambo toothbrush, eco brush”

3. Use Helium 10 Scribbles for Implementation

Helium 10’s Scribbles tool helps you insert and track your target keywords in real-time, ensuring you’re not missing any key phrases during listing creation.

Pro Tips: Going Beyond the Basics

  • Combine Tools: Pair Magnet with Cerebro for a 360° keyword strategy-Magnet for discovery, Cerebro for competitor analysis.
  • Monitor Keyword Performance: Use Helium 10’s Keyword Tracker to keep tabs on your rankings and adjust your strategy as needed.
  • Refresh Regularly: Amazon trends shift fast. Re-run Magnet searches monthly to catch new keywords and stay ahead of the curve.
  • Don’t Ignore Misspellings: Magnet’s misspelling suggestions can nab you extra sales from typo-prone shoppers.

Magnet vs. Other Amazon Keyword Tools

Helium 10 Magnet vs. Other Amazon Keyword Tools

Here’s a quick comparison of how Magnet stacks up against other big names in the Amazon seller tools arena:

FeatureHelium 10 MagnetJungle Scout Keyword ScoutSmartScout Keyword Detective
Keyword Volume DataYesYesYes
Competitor AnalysisVia CerebroYesYes
Advanced FiltersYesYesYes
Misspelling DetectionYesNoNo
Trend DataYesLimitedYes
Listing OptimisationVia ScribblesYesYes
Free TrialYesYesYes
Niche DiscoveryGoodGoodExcellent

SmartScout is a brilliant alternative for sellers who want to go beyond keywords and get a full 360° view of the marketplace, including brand analytics, category trends, and competitor ad insights.

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Common Mistakes to Avoid

  • Keyword Stuffing: Don’t jam every keyword into your title-Amazon’s algorithm is smarter than that. Focus on readability and relevance.
  • Ignoring Backend Keywords: Use all available backend fields for extra terms, misspellings, and international spellings.
  • Not Updating Listings: Trends and search volumes change-keep your listings fresh by updating keywords quarterly.
  • Relying on Gut Feel: Always let the data guide your decisions. Magnet’s search volume and relevancy scores are your new best mates.

Integrating Keyword Mining into Your Amazon Growth Stack

Amazon keyword mining infographic

Advanced keyword mining with Magnet isn’t a one-off task-it’s a core part of a winning Amazon strategy. Here’s how to integrate it with your other seller tools:

  • Product Research: Use Helium 10 Black Box or SmartScout to find product ideas, then validate demand with Magnet.
  • Listing Creation: Optimise every listing element with Magnet’s keyword data, and use Scribbles to ensure coverage.
  • PPC Campaigns: Build Amazon PPC campaigns targeting your best-performing keywords from Magnet.
  • Market Intelligence: Track competitor moves and market trends with SmartScout’s Ad Spy and Brand Analytics.

Final Thoughts 

If you want to dominate Amazon search results, advanced keyword mining with Helium 10 Magnet is a must-have in your arsenal. It’s not just about finding keywords-it’s about finding the right keywords that drive real sales and growth.

When you’re ready to upgrade, apply code BLOGE6M20 at checkout for 20% off any plan. Don’t leave your Amazon success to chance—rely on data-driven methods and watch your listings climb the ranks.

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