Helium 10 TikTok Shop Guide- Seller's Guide

If we had a dollar for every Amazon seller asking “Should I try TikTok Shop?”, we'd probably own our fulfillment center!

The truth?
Most sellers miss out on TikTok Shop's goldmine because they don't know how to bridge their Amazon expertise with TikTok's viral potential.

That's why we've tested Helium 10 TikTok Shop features across 50+ campaigns to find what works for ecommerce sellers. We focused on product research, listing optimization, and cross-platform sales strategies that boost both TikTok and Amazon performance.

Ready to turn your Amazon skills into TikTok Shop profits?
Use code BLOGE6M20 for 20% OFF Helium 10.

Why TikTok Shop Is the Hottest Ecom Channel Right Now

TikTok Shop

Let’s start with the numbers—because numbers never lie:

  • 70% of TikTok users discover new products on the app.
  • 75% are likely to buy from TikTok Shop.
  • TikTok isn’t just a content app anymore—it’s a full-blown commerce engine.

If you’re already selling on Amazon, it’s time to double-dip. TikTok Shop is where discovery meets impulse buys, and the audience is primed to shop. The FOMO is real, and the window for early-mover advantage is wide open.

What’s New: Helium 10 TikTok Shop Integration

So, what’s the big fuss about Helium 10’s latest update? In short, it’s a total game-changer for multichannel sellers:

  • Auto-convert Amazon listings to TikTok Shop in seconds—no more copy-paste headaches.
  • Sync inventory across Amazon and TikTok, and even leverage FBA for fulfilment.
  • Monitor profit margins in real time, factoring in all those pesky fees, ads, and discounts.
  • Merge TikTok data into your multi-channel financial reports for a true birds-eye view.
  • Discover and collaborate with TikTok creators by niche, audience, and engagement—all inside Helium 10.
Helium 10 logo

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This means you can manage your Amazon and TikTok Shop empire from a single dashboard, saving time, reducing errors, and making smarter decisions.

How to Get Started: From Amazon to TikTok Shop in Minutes

Ready to jump in? Here’s how you can get rolling with Helium 10 and TikTok Shop:

Connect Your TikTok Shop with Helium 10
Source: Helium 10
  1. Connect Your TikTok Shop: Just like you’d connect your Amazon or Walmart account, head to the Connections page in Helium 10, follow the prompts, and you’re in business.
Amazon to TikTok Listing Converter- Helium 10
Source: Helium 10
  1. Auto-Convert Listings: Use Helium 10’s tools to instantly turn your Amazon listings into TikTok Shop listings. No more duplicate work or missed SKUs.
  2. Sync Inventory & Orders: Keep your stock levels in check across both platforms, and even use Amazon FBA for TikTok Shop fulfilment. Multichannel fulfilment has never been smoother.
  3. Track Profits & Performance: The Profits tool now supports TikTok, letting you see sales, trends, and margins at a glance. Spot spikes, drops, and opportunities in real time.
Helium 10 Influencer Finder for TikTok Creator
Source: Helium 10
  1. Find Influencers: Use Helium 10’s Influencer Finder to search, vet, and message TikTok creators who can put your products in front of the right audience—without leaving the dashboard.

Top Tactics to Win on TikTok Shop (and Boost Your Amazon Sales)

  • Tag Your Products in Videos: Whenever you post about your product, make sure it’s tagged in the TikTok Shop. This gives you an instant boost in the TikTok algorithm and more eyeballs on your listings.
  • Engage Like a Human: Reply to comments, answer questions, and create follow-up videos. TikTok rewards active sellers who actually talk to their audience.
  • Collaborate with Influencers: Use Helium 10’s Influencer Finder to connect with TikTok creators in your niche. You can filter by engagement, follower count, and even message them directly from the dashboard. Set up commission rates, send samples, and let them do the selling for you.
  • Reshare Customer Content: Spot a customer raving about your product? Repost their video (with permission). Social proof is everything on TikTok.
  • Run Shop Ads: Experiment with TikTok’s Shop Ads to target your ideal buyers. Try different ad types and audiences, then double down on what works.

How Helium 10 Supercharges Your TikTok Shop Game

Here’s where things get spicy. Helium 10 isn’t just for Amazon anymore. Their toolkit now supports TikTok Shop sellers with features that’ll make your life a breeze:

FeatureHow It Helps TikTok & Amazon Sellers
Product Research (Black Box, Xray)Find trending products on TikTok and validate demand on Amazon instantly.
Keyword Research (Cerebro, Magnet)Optimise your TikTok product titles and Amazon listings for max visibility.
Profitability CalculatorInstantly see if a product will be profitable on TikTok Shop, factoring in all the fees and costs.
Influencer FinderDiscover, filter, and contact TikTok influencers who can blow up your product.
Listing Optimisation (Scribbles, Listing Builder)Create high-converting product pages for both Amazon and TikTok.
Inventory & AnalyticsTrack your stock, monitor sales, and manage multi-channel fulfilment with ease.
Bonus:

Helium 10’s Chrome Extension lets you analyse TikTok Shop products, Shopify stores, and Amazon listings—all in one place. No more tab-hopping or spreadsheet headaches.

Influencer Marketing: Your Secret Weapon

Helium 10 - Influencer Marketing

TikTok is built on creator culture, and Helium 10 makes it dead simple to tap into this:

  • Influencer Finder: Filter by niche, engagement, and audience size. No more guessing who’s legit—get the data, see the stats, and reach out directly.
  • Built-in Messaging: Chat with creators, send offers, and manage campaigns all from Helium 10.
  • Commission Management: Set rates, track performance, and keep everything organised.

This isn’t just about going viral—it’s about building a brand presence that lasts.

Real Seller Stories: TikTok Shop + Helium 10 = Big Wins

Real Seller Stories - TikTok Shop + Helium 10 = Big Wins

Don’t just take my word for it. Sellers are seeing wild results:

We grossed over $250,000 in just three weeks on TikTok Shop—using Helium 10 to validate our products and optimise our listings. It’s like having a cheat code for ecommerce
Josh & Jenna
FBA & TikTok Shop Sellers

Another seller shared how TikTok Shop drove a surge of traffic to their Amazon listing, helping them rank for competitive keywords and rack up reviews—without spending a fortune on PPC.

Quick Tips for TikTok Shop Success

  • Follow TikTok’s Community Guidelines: Don’t get cheeky with off-platform links or spammy tactics. Play by the rules to avoid getting banned.
  • Quality Over Quantity: Consistent, engaging content beats one-hit wonders. Focus on building a brand, not just chasing viral trends.
  • Stay Agile: TikTok Shop is evolving fast. Keep testing, learning, and adapting your strategy.

Avoiding Common Pitfalls

  • Community Guidelines Matter: Pay attention to TikTok's rules, especially when directing users to Amazon. Violating these can get your shop banned.
  • Don't Over-Complicate: You don't need to “warm up” TikTok accounts. Focus on creating good content and following the platform's guidelines.
  • Quality Over Quantity: Rather than posting constantly, create content that genuinely helps or entertains your audience whilst showcasing your products naturally.

TikTok Shop vs. Amazon: Why You Need Both

TikTok Shop vs. Amazon

Here’s a quick comparison for all you “Amazon or TikTok?” fence-sitters:

FeatureTikTok ShopAmazon FBA
AudienceYounger, trend-driven, impulseBroader, search-driven, intent
Content StyleShort-form video, UGC, viralListings, reviews, SEO
FulfilmentTikTok Fulfilment/3PL/MCFAmazon FBA, Prime
Influencer MarketingCore to platformOptional, but growing
FeesLower (for now), but risingHigher, but predictable
DiscoveryAlgorithm-driven, viral potentialSearch-driven, PPC

The smart move?
Use both. Let TikTok drive buzz and brand awareness, then capture those high-intent buyers on Amazon. Helium 10 makes it dead simple to manage both channels without losing your marbles.

Why Helium 10 Is the Only Tool You Need for Amazon + TikTok Shop

BLOGE6M20

Let’s call it like it is:
There’s no other tool that gives you this level of integration, automation, and insight for both Amazon and TikTok Shop. From listing management and inventory sync to influencer outreach and profitability tracking, Helium 10 is the one-stop shop for serious e-commerce sellers.

  • Save time: Manage everything from one dashboard.
  • Make smarter decisions: Real-time data, no more guesswork.
  • Scale faster: Multichannel selling without the chaos.
  • Boost profits: Find the best products, optimise margins, and get in front of buyers where they actually hang out.

Final Thoughts: Time to Make Your Move

TikTok Shop is the next big thing, and with Helium 10’s new integration, you don’t have to choose between Amazon and TikTok—you can smash it on both. The early birds are already raking it in, and with Helium 10’s tools, you’ll have everything you need to stay ahead of the pack.

Don’t forget—use code BLOGE6M20 for 20% off your Helium 10 subscription. Get started now, and turn those TikTok scrolls into serious sales!

Ready to take your Amazon and TikTok Shop business to the next level? Helium 10’s got your back. Let’s get selling, let’s get paid, and let’s have a bit of fun while we’re at it.

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