Running an Amazon agency means juggling multiple clients, mountains of data, and tight deadlines.
SmartScout changes how agencies handle Amazon marketplace analytics and client reporting. With access to over 2 million sellers and 500+ metrics, it turns raw data into reports clients actually understand.
In 2026, agencies that win are those delivering data-driven Amazon insights faster than competitors.
SmartScout for Agencies comes packed with automated brand reporting tools designed for managing multiple Amazon accounts at scale. Let's break down exactly how to use it for professional client reporting.
What MakesĀ SmartScout for AgenciesĀ a Must-Have for Amazon Sellers?
SmartScout is an Amazon market research software trusted by top agencies worldwide. It tracks brands, sellers, products, and keywords across multiple marketplaces.
Unlike basic analytics tools, it connects all data points into one intelligence system.
For agencies, three features stand out:
| Feature | What It Does | Agency Benefit |
|---|---|---|
| Automated Brand Reports | Generates reports on 500+ metrics instantly | Saves hours of manual data compilation |
| Seller Database | Access to 2M+ Amazon sellers with filters | Find new clients quickly |
| Custom Segments | Group categories, brands, and products | Build tailored client dashboards |
Agencies using SmartScout can pull competitor analysis reports, track revenue trends, and monitor Buy Box ownership without switching between platforms.
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How to Build SmartScout Reporting Workflows that Scale?
A strong reporting workflow starts with organisation. Hereās how to structure SmartScout for agency client management:
Step 1: Create Custom Segments Per Client
Custom Segments allow grouping any combination of categories, brands, sellers, or search terms. Set up one segment per client. Include all competing brands and target keywords in each segment. SmartScout then tracks everything in one view.
Step 2: Schedule Brand Report Generation
SmartScout delivers fully automated reports on any brand with one click. Run these reports weekly or monthly based on client needs. Reports include revenue data, seller market share analysis, keyword rankings, and product performance scores.
Step 3: Export Data for Client Presentations
All data exports in formats ready for CRM integration or slide decks. Agencies can import seller lists into tools like Apollo.io or ZoomInfo for additional contact enrichment.
Key Metrics Every Client Report Should Include
Clients want clarity, not data overload. Focus reports on metrics that drive business decisions:
Tracking Amazon PPC Success with SmartScout Ad Spy
Amazon advertising costs money. Clients want proof itās working.
SmartScoutās Ad Spy tool uncovers competitor PPC strategies. See which keywords rivals target, their search volume, and cost-per-click estimates. Use this data to refine your clientās campaigns.
Build reports showing:
Pair Ad Spy with Keyword Detective for deeper analysis. Track ranking changes, analyse search term intent, and identify high-value Amazon keywords worth targeting.
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Building Competitor Analysis Reports That Impress
Clients always ask about competitors. SmartScout makes Amazon competitor tracking straightforward.
Generate head-to-head performance comparisons between client products and competing listings. Reports include keyword battlegrounds, ranking changes over time, and market share shifts. Clients see exactly where theyāre winning and where competitors gain ground.
Traffic Graph visualises āfrequently bought togetherā connections. Show clients which products send traffic to competitor listings. Use insights to refine PPC advertising strategies and product targeting.
Finding New Agency Clients Through Seller Data
SmartScout isnāt just for existing clients. Agencies use it for Amazon seller lead generation too.
Filter sellers by revenue range. Target big sellers earning $500,000+ monthly who need scaling solutions. Or focus on medium-sized brands between $100,000-$500,000 seeking Amazon expertise.
Geographic filtering identifies sellers in target regions. Fulfillment filters separate FBA sellers from FBM sellers. Each group has different service needs.
Export filtered lists with business names and addresses. Enrich data with contact details using third-party tools. Build targeted outreach campaigns based on revenue insights and growth trends.
Presenting Data to Clients: Keep Reports Clear and Actionable
Clients donāt want 50 pages of raw data. They want answers. SmartScoutās at-a-glance data displays help you summarise key metrics quickly.
Show average reviews, ASIN counts, selling prices, stock rates, and product sizes in one snapshot.
When presenting to clients, focus on:
Use visuals from SmartScout reports directly. Charts and graphs communicate progress faster than tables full of numbers.
Why Agencies Choose SmartScout Over Other Tools
Several Amazon analytics platforms exist. SmartScout stands apart for agency use because it connects more data points than competitors.
Categories, brands, sellers, products, keywords, and ads link into one ecosystem. Agencies donāt waste time cross-referencing multiple tools. Historical data reveals long-term trends impossible to spot elsewhere.
Features like Keyword Detective combine rank tracking, product relevancy, and search term intent analysis in one place. Agencies pull complete pictures without assembling puzzle pieces from different sources.
Final Thoughts: Why SmartScout Wins for Agency Reporting
Agencies live and die by client trust. Trust comes from proof. Proof comes from data.
SmartScout delivers marketplace intelligence at scale. Automated reports save hours. Competitor analysis sharpens strategy. Seller databases fuel growth.
For agency management, itās become indispensable. One platform handles product research, keyword tracking, advertising analysis, and client reporting. No jumping between tools. No manual data entry.
Start using SmartScout for your Amazon brand analytics today. Build reports clients value. Win trust that lasts.
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