Fed up with fighting for scraps in saturated niches? I get it. As an Amazon FBA seller, I’ve spent countless hours scrolling through the same old product categories, trying to find a gap in the market, only to bump into dozens of other sellers doing the exact same thing. For a long time, my product research felt like looking at the market through a keyhole.
I was using the big-name tools, but they all focused on individual products, missing the bigger picture. Then I found SmartScout, and honestly, it changed the game for me. It’s a tool built for advanced Amazon sellers that shifts the focus from single products to entire brands, subcategories, and traffic patterns.
This SmartScout review will show you exactly how I use it to uncover hidden opportunities other tools miss.
And because I’m a big believer in sharing what works, I’ve got an exclusive deal for you. Use the coupon code BLOGA25 to get a 25% discount for your first 3 months on SmartScout.
What is SmartScout? 🎯
I've been using SmartScout as my go-to Amazon research tool for months now. It's an advanced marketplace data platform that helps Amazon sellers make smarter business decisions through detailed analytics and insights.
Unlike basic product research tools, SmartScout focuses on brand analysis and seller intelligence to give you a complete picture of the Amazon marketplace. Here's what makes it special:
I find SmartScout particularly valuable for FBA research and competitive analysis, making it essential for serious Amazon entrepreneurs.
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Key Features & Seller Benefits
What makes SmartScout my go-to tool isn't just one feature, but how they all work together to give you a full 360-degree view of the Amazon marketplace.
Unlike other tools that are stuck on product-level data, SmartScout helps you analyse the entire ecosystem.
Brand Analytics: Your Secret Weapon for Wholesale & Arbitrage
This is where SmartScout really shines and, in my opinion, leaves tools like Jungle Scout and Helium 10 in the dust. Instead of just looking for a single hot product, I can search through over 1.5 million brands on Amazon. This brand-first approach is a goldmine for wholesale and online arbitrage sellers.
I can apply filters that are specifically designed for finding sourcing opportunities. For instance, I regularly filter for brands that have:
Using this method, I recently found a fantastic kitchenware brand with solid monthly revenue but only two FBA sellers and terrible listing images. Their Product Page Score was a 3 out of 10.
I reached out, offered to optimise their listings in exchange for an exclusive wholesale deal, and now I’m their main third-party seller on the platform. That's an opportunity I never would have found with a traditional product research tool.
Subcategories Tool: Finding Underserved Niches
Ever felt like you're just scratching the surface of Amazon's catalogue? SmartScout’s Subcategories tool gives you a top-down view of all 43,000+ subcategories on the platform. It’s like having a map of the entire Amazon jungle.
You can see at a glance key data for each niche, such as the estimated monthly revenue, the number of brands, average seller count, and the average number of reviews.
I use this to find what I call “quiet corners” of the market. I look for subcategories with high demand (good revenue) but low competition (few sellers, low review counts).
It’s a simple but incredibly effective way to sidestep the saturated markets and find product areas where you can actually make a mark. This is a core part of my Amazon FBA product research strategy.
Traffic Graph: Seeing How Customers Really Shop
The Traffic Graph is one of those features you won't find anywhere else, and it's a real eye-opener. It shows you a visual map of the products that are “frequently bought together”. This isn't just a gimmick; it’s a direct look into customer buying behaviour.
You can see which products are funnelling traffic to your competitors and, more importantly, find perfect ASINs to target with your PPC ads.
For example, I was selling a set of reusable coffee pods. Using the Traffic Graph, I saw that customers who bought my main competitor’s pods also frequently bought a specific brand of espresso coffee. I immediately set up a product targeting ad campaign on that coffee's listing page.
My sales shot up by over 20% in the first month from that one move. It’s like getting a cheat sheet for your listing keyword optimisation and ad targeting.
AdSpy: Deconstructing Your Competitors' PPC Game
Amazon PPC can feel like you're throwing money into a black box. AdSpy changes that by giving you a look inside your competitors' ad strategies. You can enter any brand and see the paid keywords they are targeting and their “win rate” for each sponsored position on the search results page.
This is pure gold. You can see which keywords are actually making them money and which ones they are struggling with. I use AdSpy for two main things:
- To find proven keywords: If a top competitor has a high win rate on a specific keyword, I know it converts. I'll add it to my own campaigns.
- To find weaknesses: If I see they have low win rates on valuable keywords, I know there's an opportunity for me to swoop in and steal that traffic.
It also shows you if competitors are bidding on your brand name, allowing you to set up a defensive campaign to protect your turf.
Hands-On Walkthrough: How I Find a Low-Competition Arbitrage Opportunity
To show you how practical this tool is, here's my exact step-by-step process for finding an online arbitrage product using SmartScout.
- Start with Brands, Not Products: I head straight to the Brands tab. This flips the usual product research process on its head.
- Pick a Broad Category: I choose a category I know well, like ‘Grocery & Gourmet Food'.
- Apply the Magic Filters: This is where the power lies. I set the following filters to weed out the noise:
- Monthly Revenue Estimate: I set a range, maybe £10,000 to £50,000, to find brands with demand but not huge ones.
- Amazon In-Stock Rate: I set this to less than 10%. I don’t want to compete with Amazon.
- Total FBA Sellers: I set this to less than 4. Less competition means a better chance at the Buy Box.
- Full Brand Coverage: I filter out any results where a seller has “Full Brand Coverage,” as this usually means it's a private label seller.
- Analyse the Shortlist: SmartScout gives me a clean list of brands that fit my exact criteria. I then look for brands with a low average Product Page Score. A low score often means the brand isn't paying much attention to their Amazon presence, which is a huge opportunity for a savvy seller.
- Drill Down to the Products: Once I find a promising brand, I click through to see all their products. From there, I can see individual ASIN data like sales estimates, number of sellers, and rank history to cherry-pick the winners. This entire process takes maybe 15 minutes and delivers opportunities I simply couldn't find before.
SmartScout Pricing: Which Plan Is Right for You?
SmartScout offers a few different plans, so you can pick the one that fits your business needs. They also offer a 7-day money-back guarantee, so you can try it out without risk.
Here’s a quick breakdown of their main plans:
| Feature | Basic Plan | Essentials Plan | Business Plan |
|---|---|---|---|
| Monthly Price | $29 | $97 | $187 |
| Annual Price | $25/month | $75/month | $158/month |
| Best For | First-time sellers just getting started. | Resellers and private label sellers looking to grow. | Growing brands and agencies needing deep market data. |
| Users | 2 users | 3 users | 3 users |
| Chrome Extension | 5k uses/month | Unlimited | Unlimited |
| UPC Scanner | 5k ASINs/month | 50k ASINs/month | 100k ASINs/month |
| AI Listing Architect | 10 uses/month | 25 uses/month | 60 uses/month |
| Subcategories Database | No | Yes | Yes |
| Traffic Graph | No | Limited | Yes |
| AdSpy | No | No | Add-on |
| Database Exports | No | No | Yes |
Remember to use code BLOGA25 to get 25% off any of these plans for your first 3 months.
Pro Seller Hacks
After using SmartScout for a while, I’ve picked up a few tricks to get even more out of it.
Conclusion: My Final Verdict on This SmartScout Review
After months of use, I can confidently say that SmartScout has given me a genuine edge in my Amazon business. The shift from a product-centric view to a brand and market-level analysis is what sets it apart.
It has allowed me to find underserved niches, find profitable wholesale partners, and make my advertising budget work much harder. If you’re an advanced Amazon seller feeling stuck in a rut of hyper-competitive products, this tool could be the key to unlocking your next level of growth.
If you're ready to stop fighting for the same scraps as everyone else and start uncovering your own private goldmines on Amazon, I highly recommend giving SmartScout a try. Don't forget to use my exclusive coupon code BLOGA25 to get that 25% discount for the first 3 months. Give it a go, and let me know how you get on.
