Still gambling on random Amazon products? Every month, thousands of Amazon sellers burn cash on slow-moving inventory because they skip real data.
With Viral Launch Product Discovery and Market Intelligence, you tap into millions of Amazon data points for laser-accurate sales estimates, profit margins, and competition analysis.
Stop guessing—use data-driven Amazon product validation and launch with confidence.
🔍 The Foundation: Understanding Viral Launch's Core Tools
Viral Launch offers a suite of over 20 tools, but for product discovery and validation, we’ll focus on three key players:
With these tools, you can move from a vague idea to a data-backed product choice with confidence
Step 1: Finding Your Next Big Idea with Product Discovery
The first step is to generate a list of potential products. The Viral Launch Product Discovery tool is where the magic begins. It gives you four ways to search, each offering a unique angle to find opportunities.
The Four Search Methods
Within Product Discovery, you’ll find tabs for Product, Keyword, Brand, and Category. While all are useful, many experienced sellers find the Keyword search to be the most efficient way to find profitable Amazon niches. It helps you find markets rather than just single products.
Here's a breakdown of my preferred method, starting with the Keyword tab:
- Go to Product Discovery: In your Viral Launch dashboard, find “Product discovery” on the left menu and select “Search”.
- Select the Keyword Tab: This is our starting point. We're looking for customer search terms that signal a market opportunity.
- Set Your Filters: This is the most important part. Your filters tell the tool what to hunt for. Bad filters lead to bad results.
Here’s a solid starting point that I use:
- Monthly Revenue: Minimum £3,000, Maximum £12,000. This range suggests steady demand without being overwhelmingly competitive.
- Average Price: Between £15 and £40. This is a sweet spot for maintaining healthy profit margins (aiming for 30-40%) after FBA fees and other costs.
- Average Review Count: Maximum 100. This is a big one. Fewer reviews mean the competition isn’t as entrenched, and it will be easier for a new product to rank.
- Search Volume: Under the ‘Advanced Filters', set a minimum of 1,000 monthly searches. This ensures there's enough customer interest in the niche to be worthwhile.
- Choose Categories (Optional but Recommended): To narrow your search, select a few categories you're interested in. Some categories with good margins include Arts, Crafts & Sewing, Health & Household, Pet Supplies, and Sports & Outdoors.
- Click “Show keywords” and Analyse: Now the fun begins. Viral Launch will give you a list of keywords that match your criteria. My pro tip? Go straight to page ten. Most sellers get lazy and only look at the first few pages. The real hidden gems are often buried deeper.
As you browse, look out for the “Warning: popular result” tag. This tells you that many other sellers have already looked at this keyword, so it might be best to avoid it.
Step 2: Interpreting the ‘Idea Score' for Quick Vetting
As you look through the results, you'll see an “Idea Score” for each product or keyword. This is a 1-to-5-star rating that Viral Launch calculates based on a number of factors, including potential sales, review competition, price fluctuations, and sales patterns.
- 5 stars: The best possible score, suggesting a strong opportunity.
- 1 star: The worst score, signalling a potentially difficult or saturated market.
The Idea Score is a fantastic way to quickly vet ideas. It saves you time by giving you an initial read on a product's potential. However, it should not be the only thing you rely on. Think of it as a first filter. If an idea has a 4 or 5-star rating, it’s worth investigating further. If it’s 1 or 2 stars, you can probably move on without wasting more time.
Step 3: Validating Your Product Idea with Market Intelligence
You've found a promising keyword with a good Idea Score. Now it's time to validate your product idea on Amazon using the Market Intelligence tool. This is where you confirm if the numbers actually add up before you spend a single pound on inventory.
You can use Market Intelligence either from the dashboard or with the Chrome extension directly on an Amazon search results page.
Running an Analysis
Type your chosen keyword into the Amazon search bar and run the Viral Launch Chrome Extension. Or, enter the keyword into the Market Intelligence tool in the dashboard. You’ll get a screen full of data. Here’s what to look for:
📅 Spotting Seasonal Patterns
One crucial part of validation is understanding seasonality. A product might look great in December but have zero demand in July. Market Intelligence's historical trend data helps you spot these patterns. If you see massive, predictable spikes and troughs in the sales data, you've found a seasonal product.
This isn't necessarily bad, but you must plan your inventory and marketing accordingly to capitalise on the peak seasons and survive the off-seasons.
🔢 Using the FBA Profit Calculator
Market Intelligence includes a built-in FBA calculator. Use it. Enter your estimated product cost, shipping cost, and selling price. It will show you your potential profit margin after all of Amazon's fees. Aim for a margin of at least 30-40% to have a sustainable business.
🎯 Advanced Tactics: Finding Low-Competition, High-Demand Products
If you want to move beyond the basics, you need to think like an Amazon SEO expert. This means digging into keywords and understanding customer intent.
📈 Applying Long-Tail Keywords
While you might start your research with a broad term like “yoga mat,” the real money is often in long-tail keywords. These are more specific phrases like “extra thick non-slip yoga mat for women”.
When you find a promising long-tail niche, run it through Market Intelligence. You’ll often find that these micro-niches have high demand but are ignored by the big sellers, giving you a perfect entry point.
🔍 The Brand Search Method
Another sneaky tactic is to use the Brand tab in Product Discovery. Instead of looking for products, you look for successful brands. Set the filters to find brands with “Insane mode” growth, a low average review count, and a good price point. This can reveal emerging niches where a new, well-branded competitor (you) could do well.
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⚖️ How Viral Launch Stacks Up: A Quick Comparison
No tool exists in a vacuum. The other big names in the space are Helium 10 and Jungle Scout. So, how does Viral Launch compare in the hunt for the best Amazon product research software in 2025?
| Feature | Viral Launch | Helium 10 | Jungle Scout |
|---|---|---|---|
| Best For | Data accuracy, product launches, and PPC automation | A comprehensive all-in-one solution for sellers of all levels | Beginners and those wanting a user-friendly interface and supplier database |
| Product Research | Product Discovery tool is known for its granular data and market trend analysis | Black Box tool offers extensive filters and seasonality analysis with “Trendster” | Opportunity Finder is praised for its smooth, clean user interface (UX) |
| Data Accuracy | Considered highly accurate, with reports of 88.4% or a +/- 10% margin | Generally seen as accurate and reliable | Also highly accurate, with some studies placing it slightly ahead |
| Unique Strength | Excellent PPC automation with its Kinetic tool. Also strong in running promotional product launches | A very broad suite of tools, including financial analytics and inventory management | Has a Supplier Database to help you find manufacturers, which VL lacks |
| Pricing | Starts at $69/month | Starts at $39/month, but with limitations on key tools | Starts at $49/month |
🚀 The Verdict
For pure Amazon product discovery and validation, Viral Launch's focus on deep data analysis and market trends gives it a strong advantage.
🧾 Your Product Research Checklist with Viral Launch
To tie it all together, here is a simple checklist for your product research process:
Getting your product selection right is the most critical step in building a successful Amazon business. By using a powerful tool like Viral Launch and following a structured process, you can stop guessing and start making data-driven decisions that lead to profitable, long-term success.
